Press Releases

The San Francisco-based Jewish Community Federation Celebrates Centennial by Launching JCF10Q.ORG to Digitally Reboot the High Holidays

SAN FRANCISCO - September 1, 2010. In recognition of the Jewish Community Federation (JCF) of San Francisco, the Peninsula, Marin and Sonoma Counties historic Centennial celebration this year, JCF has partnered with Reboot to mark the occasion by inviting people of all ages and backgrounds to reflect on their lives and share their views at

“It has a broad appeal because everyone needs time to pause and think. We want people, all people, to reflect on the present because that will help to bring the future, everyone's future, into focus.” said co-creator Ben Greenman.

Beginning on September 8 – 18, 2010, the JCF10Q website, utilizing a Reboot platform, will prompt participants to answer ten tailored questions over ten days. A moving billboard will direct viewers to the site, Twitter feeds and Facebook updates will post the daily questions, help pinpoint billboard locations and publicize participant answers. The questions are designed to be about life, goals, the future, relationships, etc.

The answers go into a secure, digital vault after the 10 days and are returned via email to participants one year later when the process begins again. The idea is for participants to make an annual tradition out of answering the questions, building up an archive for future years to come.

In Jewish tradition, the ten days starting with Rosh Hashanah (Jewish New Year) and ending with Yom Kippur (Day of Atonement) are commonly known as the Days of Awe, a time of self-introspection and contemplation of our relationship to our world, ourselves and the community in which we live. As an organization guided by a tradition of Jewish values, The JCF is employing an innovative approach, originally launched by Reboot’s 10Q project in New York’s Times Square, to engage a new generation in Jewish life as well as facilitate intergenerational dialogue.

“After a proud past of serving the Bay Area community for 100 years, the Federation looks forward to utilizing the JCF10Q website in order to learn how our community envisions the next century,” said Susan Mall, Centennial Director of the San Francisco based Jewish Community Federation.


For more information please contact:
Tanya Schevitz, Reboot,, 415.875.9215
Susan Mall, JCF Centennial Director,, 415.512.6297

About the Jewish Community Federation (JCF) of San Francisco, the Peninsula, Marin and Sonoma Counties
The Jewish Community Federation) works to protect and enhance Jewish life in our community through fundraising, strategic planning and providing funding for programs that care for those in need; that strengthen and secure the safety of the Jewish people; and that foster Jewish renaissance at home, in Israel and around the world. For more information visit

About Reboot
Reboot is a catalyst to catalysts – a growing network of thought-leaders and tastemakers who work toward a common goal: to “reboot” the culture, rituals, and traditions we’ve inherited and make them vital and resonant in our own lives. In partnership with the Reboot network, we create opportunities for our peers to gather, engage, question, and self-organize with their own networks, in their own way, in their own time, using the magazines, books, films, records, local salons, gatherings, and events we develop together. For more information visit
Jewish Community Federation of San Francisco, the Peninsula, Marin and Sonoma Counties
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