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The award, established in recognition of Norma Kipnis Wilson and Toby Friedland, founders of the Lion of Judah pin, recognizes an extraordinary woman who has set a high standard for philanthropy and/or volunteerism in her community. Each community was encouraged to nominate one woman who has a proven commitment to the worldwide Jewish community. Criteria for the award includes being a Lion of Judah for a minimum of five years; holding a leadership portfolio in either the women's or general campaign of Federation; creating or considering a Lion of Judah Endowment; making a significant impact in the local Jewish community, in Israel and abroad; using leadership in creative ways to address community challenges and issues; displaying initiative in the areas of philanthropy and/or volunteerism and setting a standard for others in the community; giving other women encouragement, motivation and opportunity to take a leadership role in philanthropy and Jewish community involvement; and embodying the spirit and vision of Lion of Judah through a commitment to tzedakah and tikkun olam (repairing the world).